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Hey folks, it's your content friend Eric here.

Before I start: A quick thank you for all the nice messages I received in reply to last week’s newsletter. I really felt the full support of the Superpath community. It reinforced the idea that Superpath is a community, and not just a newsletter, podcast, or Slack group.🧡

Okay, onto important business: websites.

We’ve been running monthly accountability challenges in Superpath Pro, which I’ve really enjoyed so far. January and February were LinkedIn-related. This month, we’re holding ourselves accountable to update our personal websites (or portfolios) by the end of March.

I had the idea for this challenge because I haven’t updated whatever this is for a while now. I built my website 5+ years ago, back when I was a baby content marketer. Just looking at it gives me anxiety.

Some things about my website that give me the ick now:

  • I branded it “Clever Content” because I had read some Neil Patel advice at the time (🤮) that he regretted naming his business after himself. He thought it prevented him from scaling faster. I was scaling myself up as a bit of a micro-agency at the time, which I didn’t stick with, so I was thinking a few steps too far ahead. Of course, personal branding has taken off since then, so it makes way more sense to brand my own website after…me. (And nothing says “I’m not clever” like calling yourself clever.)

  • “B2B Content Marketing” is a brutal website header. Clearly, I thought I was doing something smart for SEO, but I didn’t do any other on-page SEO on the site, so I'm not sure where my mind was at.

  • “content marketing services for B2B and SaaS companies” is about as broad as an offering as you can get. I was purposely trying not to niche down, but…c’mon.

  • Stock photo of a laptop and a cup of coffee. Yuck.

  • My portfolio (ignoring how outdated it is now) is just a list of links. Nothing that orients the reader on what they’re looking at or where I provide value.

  • “Get a quote” and “Get an estimate” are bizarre CTAs.

  • Tons of design stuff just mysteriously broke over the years without me touching anything. Curse you, WordPress.

  • And so much more!

What I still like about my website is the dumb jokes I sprinkled throughout, such as:

And even though I get very few website visitors, I always get comments on information that can only be found on my about page.

All that said, it’s a great reminder of how far I’ve come as a content marketer in five years. I have a much better understanding of my strengths, where I “sit” in the world of content marketing, and the value of a strong personal brand.

I’m rebuilding my personal website from scratch now with the help of Claude Code. I’m taking pretty detailed notes along the way with the goal of writing a blog post about the entire process I took to do that. So keep your eyes peeled in a few weeks for that.

Some things I’m focused on as I’m rebuilding my website:

  • Focusing mainly on personal brand. I don’t think the goal of my website will ever be conversions because I’m not freelancing actively anymore. I just want people to understand who I am, and benefits will follow somehow.

  • Avoiding any common tropes like “content that drives business results.”

  • Making it easier for other people to find all the good stuff I’ve made/written (e.g., pointing them to this newsletter)

  • Adding more whimsy everywhere

  • Using it as an excuse to practice vibe coding. It should feel more like a fun passion project than a chore.

Stay tuned for updates. So I’m curious, dear reader: how’s your personal website? Does it need a refresh? What is it accomplishing for you?

If you feel like joining our accountability challenge (with the chance to win an ultra-coveted Superpath hoodie!), you can join us in Superpath Pro. It’s free to try for 30 days.

Cheers,

- Eric

📧 Verified clicks with beehiiv – I’ve always been skeptical of engagement metrics in emails. These days, tons of email clients auto-open links, which messes up click data. It’s been really cool exploring verified clicks, a tool that beehiiv created to help filter out bot interactions. For every link, I now have a more accurate understanding of the data. - Alex

Click data for one of the job post links in last week’s newsletter.

Want to try beehiiv? Use SUPERPATH30 for 30% off

🎙️ New on Content, Briefly: Where to find the best content ideas

Last week, Chloe and I were scrambling at the last minute for topic ideas for the show, which triggered a great question: where do our best content ideas come from?

Spoiler: It's not keyword tools or AI prompts.

In this episode, Chloe and I walk through our favorite sources for content ideas, from lurking obsessively on company Slack channels to mining sales calls and customer support tickets.

We cover:

  • Why talking to customers (or at least listening to their calls) teaches you more than months of online research

  • The best external idea sources—like private communities, industry publications, and strategic LinkedIn feed curation

  • How each of us systematizes how we capture and prioritize our ideas

If you need a better way to systematically come up with content ideas, give this a listen!

Listen here.

📝 New on the blog: Documenting the move to beehiiv

Alex (CEO of Superpath) has started a cool build-in-public blog about our move to beehiiv as our newsletter platform. Here’s the premise, in Alex’s words:

❝

I pitched an idea to the beehiiv team: let me document the process of rebuilding our email operations in beehiiv, in public. I wanted an excuse to try the product in full.

They said yes, and here we are

…

Over the next few months, I’m going to talk about the migration process and test out as many features of the product as possible. I want this to be useful for anyone thinking about their own email stack.

If you're evaluating platforms, weighing beehiiv against others, or just wondering whether it's time to take your email setup more seriously, I hope this series gives you a practitioner's perspective to work with.

Alex Hilleary, CEO of Superpath

I (Eric) am excited for the content itself as it unfolds week by week, but I also think it’s a great example for content marketers trying to monetize their audience on how to do sponsored content in a way that feels valuable to them.

Read the article here.

📆 Upcoming Superpath Community Events

To get the invitations to our virtual events, join Superpath Pro.

  • AI Show & Tell (Mar 26): Three folks will show off what they’re building with AI. These are becoming an inspiration gold mine.

And then we have our open-to-everyone, in-person happy hours. Come grab a drink with Alex and the crew:

Shout-out to the crews who met up in Salt Lake City and Denver!

Salt Lake crew

Denver crew

📙 The Reading List

Here are some thought-provoking articles shared in the Superpath Slack community this week:

💼 Who's hiring?

Here are the latest roles on the Job Board:

We're currently re-evaluating the future of the Superpath Job Board and have turned off new job postings. If you like the job board and still want to receive job post notifications here, let us know! We're curious how much people are using them.

By the way, if you're looking for a new role, many roles are posted privately in the Superpath #jobs-and-gigs Slack channel.

🆓 Get a free 30-day trial of Superpath Pro

Superpath Pro is our paid community membership. On your free trial, you'll get access to:

  • A private Slack community with 400+ in-house and freelance content marketers

  • Monthly 1:1 peer networking calls

  • Monthly group calls with breakout sessions

  • Monthly AI Show & Tell workshops

  • Graduate-level content courses

  • Niche channels and events for freelancers, content leaders, and more

👉 Sign up for the 30-day trial here

"Dude I had a GREAT 1:1 with [redacted] yesterday. SO valuable, so thank you. We're actually going to do a monthly follow-up because we have so much in common in terms of company business model, marketing channels, etc."

— Superpath Pro member DM

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