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Superpath

Newsletters for about navigating the future of content marketing. Delivered each Wednesday and Thursday.

The Rate Sheet: A freelance writer who made $92K in 2025 working 5 - 10 hours per week

Oct 8, 2026

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4 min read

The Rate Sheet: A freelance writer who made $92K in 2025 working 5 - 10 hours per week

How a former Head of Content priced her way to working less

Rachel at Superpath
Rachel at Superpath
Wishpurposing

Oct 7, 2026

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5 min read

Wishpurposing

Some content belongs in the garbage

Eric at Superpath
Eric at Superpath
Good content doesn't just follow the rules

Oct 1, 2026

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5 min read

Good content doesn't just follow the rules

Good content can't be boiled down to a series of rules, patterns, and conditions where if you do all these things your content will work and get seen by the right people and do the thing you want it to do.

Rachel at Superpath
Rachel at Superpath
I kinda bungled the lead-up

Sep 30, 2026

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7 min read

I kinda bungled the lead-up

What I'd do differently before three months away from work

Eric at Superpath
Eric at Superpath
My time just kind of happens

Sep 23, 2026

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6 min read

My time just kind of happens

How does one have it all in content marketing?

Eric at Superpath
Eric at Superpath
My AI situationship

Sep 16, 2026

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6 min read

My AI situationship

The false dichotomy between being AI-pilled and an AI hater

Eric at Superpath
Eric at Superpath
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