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Hey folks, it's your content friend Eric here.

As a marketer who is tasked with maintaining two fairly regular marketing calendars, I have to come out as firmly against April Fool’s Day.

I have almost certainly railed against AFD (that’s my fellow haters call it) in this newsletter in the past. Now, I am all for your jokes and whatnot—it’s not even the content itself that I am opposed to.

But I do believe this day is worthy of a gripe session, on account of what it does to my otherwise perfectly crafted content schedules.

I’ve noticed at Dock that sending emails on Tuesday or Wednesday yields much better open rates and engagement than other days. My theory (based on my own behavior) is that Monday is an inbox-clearing day. I tend to be hyper-productive on Mondays, so my inbox is a distraction. Anything sent Saturday-Monday is an instant “archive.”

But Tuesday and Wednesday? Sure, I’ll procrastinate a bit and read your email.

Thursday and Friday, I’m in a crunch to finish the work I didn’t do on Tuesday and Wednesday—all thanks to your great email.

Anyway, I send relatively time-sensitive product update emails at the end of each quarter for Dock. Given the way the calendar fell this week, I had to choose between Tuesday—the last selling day of the quarter (our audience is sales and sales enablement people, so…not ideal)—and April Fool’s Day.

As a certified AFD hater, I decided to go with the lesser of two evils and send the email on Tuesday. My logic was that a little marketing bump couldn’t hurt any deals that were meant to close that day, whereas emailing today would get totally buried. Anyway, it went totally fine.

For this Superpath newsletter, however, I try to maintain a distinct vibe that can only exist on Wednesdays. So I’m going against the grain and sending on AFD anyway.

In conclusion: I’m sorry to anyone who also has to share time-sensitive information today—especially me, because we have a few things in this newsletter that I really don’t want you to miss:

Cheers,

- Eric

PS. If you don’t mind taking this one-click poll, it really helps us know what to talk about in this newsletter and on the podcast 👇

🎙️ New blog post: 3 Things AI Has Changed About Content Marketing That Aren't Going Back by Jimmy Daly

Jimmy’s written an excellent piece on how content marketers will need to adapt in the age of AI, now that the dust has shaken off a bit and we have a better sense of where this is all going. Not everything in this blog is comfortable to accept, but it’s well worth your time.

Here’s an excerpt from the intro:

❝

As I’ve written before, I don’t feel totally comfortable with all the ways AI is changing marketing. In some cases, I’m excited and in other ways, I’m nostalgic for how things used to be.

I'm not going to tell you everything is fine and peachy. I'm also not going to tell you to panic. What I am going to tell you is that I believe adapting is the best path for most people. It’s certainly the camp I fall into, which  means I often split time between experimentation and brushing up on evergreen marketing principles. A few years from now, all of this will have played out and everything will be clear. That’s not the case now, but here’s my best assessment of our current environment.

Either way, I think it’s useful to make an honest assessment of those changes so that we can all adapt. So here's my attempt at that. Here are three things AI has changed about content marketing that aren't going back, based on my own experience and things I’ve learned from my peers in Superpath…

Jimmy Daly

To give you some behind-the-scenes tea, coming to the final draft of this blog was actually a very fun collaborative process. Chloe Thompson, Rachel Bicha, Alex Hilleary, and I were pretty ruthless in the comments and really pushed Jimmy to defend his arguments. Highly recommend getting your friends to grill you on your ideas.

Read it here.

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🎙️ New on Content, Briefly: Chasing Shiny Objects

In this episode, Jimmy, Chloe, and I reunited to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real marketing opportunity?

This conversation was triggered by this LinkedIn post from Ty Magnin about how Reddit citations dropped by 80% in ChatGPT almost overnight—after months of marketers scrambling to build Reddit strategies.

We talked about:

  • Shiny objects of the past: voice search, Clubhouse, Snapchat strategies, Mastodon, and the endless parade of Twitter replacements.

  • How to respond when your CEO sends a Slack message about the latest trend

  • Why a foundational content strategy outlasts any single tool, channel, or trend

Listen here.

📆 Upcoming Superpath Community Events

To get the invitations to our virtual events, join Superpath Pro.

  • April 1:1s: Sign up for Superpath Pro and opt in by next week to get a curated 1:1 networking pairing with another content marketer.

  • Superpath Social (Apr 9): Meet a bunch of other content marketers in our 1-hour virtual mixer.

  • Change My Mind (Apr 15): A new recurring event where someone will bring a strongly held opinion to the table, and we’ll debate it as a group.

  • AI Show & Tell (Apr 23): We have a monthly show and tell where three marketers show off cool stuff they’re building with AI. Past event recordings are also in the Superpath Courses archive.

  • Slack AMA (Apr 30): Katie Parrott, Staff Writer & AI Editorial Lead at Every, will answer your questions about their AI-led editorial strategy.

And not to be missed, we have our open-to-everyone, in-person happy hours. Come grab a drink with Alex and the crew:

💬 Great Slack Threads This Week

Here are some questions members asked in Superpath Pro this week:

  • Has anyone run across any articles or other writings around the use of AI contributing to Brand Delusion or Brand Distrust? It’s hard to quantify, but I have a general sense that over time, brands that overly rely on AI without steering it will actually LOSE money

  • Any advice on giving feedback on obviously AI-written content to a junior writer without sounding too “anti-AI”?

  • How does everyone feel about repeating success stories from one job interview to another within the same company? Like interviews with HR -> hiring manager -> CMO or whatever.

  • Does anyone else feel increasingly guilty when you take a long time to write or edit something? I know exactly how long good writing takes, and I'm a pretty fast writer by most standards, but I've noticed AI has shifted my internal clock on what's acceptable

📙 The Reading List

Here are some thought-provoking articles shared in the Superpath Slack community this week:

💼 Who's hiring?

Heads up: We’ve currently put a pause on new job board postings as we re-evaluate what a useful content job board looks like in 2026.

By the way, if you're looking for a new role, many roles are posted privately in the Superpath #jobs-and-gigs Slack channel.

🆓 Get a free 30-day trial of Superpath Pro

Superpath Pro is our paid community membership. On your free trial, you'll get access to:

  • A private Slack community with 400+ in-house and freelance content marketers

  • Monthly 1:1 peer networking calls

  • Monthly group calls with breakout sessions

  • Monthly AI Show & Tell workshops

  • Graduate-level content courses

  • Niche channels and events for freelancers, content leaders, and more

👉 Sign up for the 30-day trial here

"I was about to cancel my Pro subscription as part of my annual January subscription culling. But after catching up on all the recent posts, I was like ‘uhhhh yeah I'd better stay here. These people are smarter than me.’ Grateful for all the knowledge-sharing. Take my money!"

— Nik Wright, Sr. Content Marketing Manager

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