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Eric at Superpath
Eric at Superpath

One-man marketing band. Head of Community @ Superpath. Head of Marketing @ Dock.


Wishpurposing

Oct 7, 2026

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5 min read

Wishpurposing

Some content belongs in the garbage

I kinda bungled the lead-up

Sep 30, 2026

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7 min read

I kinda bungled the lead-up

What I'd do differently before three months away from work

My time just kind of happens

Sep 23, 2026

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6 min read

My time just kind of happens

How does one have it all in content marketing?

My AI situationship

Sep 16, 2026

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6 min read

My AI situationship

The false dichotomy between being AI-pilled and an AI hater

Big or small company? Why not both?

Sep 9, 2026

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6 min read

Big or small company? Why not both?

And a big, small personal announcement

Personal blanding

Sep 2, 2026

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6 min read

Personal blanding

Why personal branding is nothing like B2B marketing

Strap on your job helmet

Aug 26, 2026

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6 min read

Strap on your job helmet

The Superpath Job Board is back!

Educated hedging

Aug 19, 2026

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6 min read

Educated hedging

The skeptic's guide to sounding like you know what you're doing

The watermark heard round the world

Aug 12, 2026

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8 min read

The watermark heard round the world

Mark my words: this won't change a thing

Superpath

Content Marketing Community Newsletter

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